Matcha's lead form tracking allows you to understand which content generates leads on your site.

Once you’ve published content to your site, in most cases you’ll simply need to activate lead form tracking within the Matcha app to begin reporting.

Here's how it works:

Before you start

  • Make sure you've already published content from Matcha to your site.
  • You should have some form of email collection active on your site.

Activating lead form tracking

  • Go to the Lead Form Tracking section of the Matcha app settings and enable "Track lead forms automatically". 

Matcha will automatically identify lead forms from the following providers:

  • AddThis
  • Constant Contact
  • Demandware
  • Emma
  • ExactTarget
  • HubSpot
  • Klaviyo
  • MailChimp
  • Privy
  • Simpleview

If you use another email provider for your lead forms, or you use custom forms, you can also track them using our “magic class” as described in a separate section below.

  • When the Matcha app identifies a new lead form on your site, it will automatically start tracking submissions to that form and attribute the lead to the last-read piece of content. You’ll receive an email from the app about any new forms that have been identified on your site daily. 

Lead form analytics

As lead form data is collected on your site, you will see it on your analytics page. In order to be counted as a lead, the reader must have interacted with some content published from Matcha on your site prior to submitting their email address.

Tracking custom forms with the magic class

Custom forms can be tracked by simply adding the classname "rr-tracked" to the form element. Once the classname is added, Matcha will automatically identify those forms and begin tracking.

For example, the classname has been added to the form below:

<form name="custom-lead-form" action="" class="rr-tracked">
    <label for="email_address">Please enter your email to subscribe:</label>
    <input type="text" name="email_address" />

Once the form has this “magic class,” it will be tracked in the same way as described above. You can expect to see the following in your lead form tracking settings page:

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